The Jack Welch Management Institute Certificate Programs
Shorter in length and more intensely focused than the Executive MBA, JWMI's Certificate Programs allow working professionals to swiftly broaden their perspectives, add to and upgrade their skills, and obtain the kind of cutting-edge education that will allow them to tackle today's most urgent business challenges. Taught by JWMI's specially trained MBA faculty and similarly infused with Jack Welch's winning philosophy, JWMI's varied certificate offerings are designed to fit the needs of new and experienced managers alike.
BECOMING A LEADER
Leaders aren't born; they're made. And yet, many working professionals find themselves in leadership positions before they've fully developed the essential skills to build winning teams and deliver stellar results.
In this intensive six-week certificate program, personally designed by Jack Welch, students learn how to hire, motivate, coach, and inspire with confidence, avoiding the common mistakes made by most new managers, rewarding values-driven behaviors, and ultimately mastering the art of leadership for today and tomorrow.
BECOMING A LEADER is designed for first-time managers, or any individual in the process of moving up in their organization or team.
Like all courses at the Jack Welch Management Institute, BECOMING A LEADER is designed for participants to be able to apply their new learnings, perspectives, and skills at work immediately. Thus, participants in this certificate program can expect to gain new competencies in how to:
- Get elected boss. That's right - elected. All new managers are appointed, of course, but that doesn't mean employees automatically accept and follow their direction. BECOMING A LEADER teaches the fastest and most effective ways to build the foundations of leadership -- trust and open communication.
- Evaluate your team. As Jack Welch has so often proclaimed, "The team with the best players wins." And yet, most new managers simply don't come pre-equipped with the critical ability to rank performance with true candor and to execute the Welch practice known as "differentiation" that has transformed organizations worldwide. This course closes that knowledge gap.
- Motivate to win. Inspiration is far more than keyed up emails and fiery speeches to "take the next hill." It's painting a vivid vision, creating meaningful values, and building the right reward system - all competencies explored in-depth in BECOMING A LEADER.
- Upgrade performance. No leader can achieve ever-better results without continuously improving his or her team. Thus, BECOMING A LEADER delivers tools for hiring to win, coaching effectively, building collaborative teams, and, in the cases of underperformers, helping people move on with dignity.
- Get results. Leadership is one of the most talked about -- and least understood - parts of business success. To be an effective leader, you have to know what real leaders do with their time - and what they don't. By the time you've completed BECOMING A LEADER, you'll have no doubt about what you should be doing with yours.
Duration: Six weeks
Total expected workload: 18-24 Hours
Class size: 15-18 students
Instruction: JWMI Faculty
Cost: $2,400
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CREATING A WINNING STRATEGY
Knowing how to lead is essential to success.
Having the right team is, too.
But no organization can win without the right strategy to guide its decisions and actions.
In this advanced six-week certificate program, participants receive a rigorous, hands-on education in assessing market dynamics, analyzing sources of growth, and building sustainable competitive advantage.
Cases and lectures also examine best practices in mergers and acquisitions, strategic planning, and stretch budgeting. Whether new to strategy or seeking a refresher course in getting it right, managers will find CREATING A WINNING STRATEGY an essential addition to their toolbox for success.
Like all courses at the Jack Welch Management Institute, CREATING A WINNING STRATEGY is designed for participants to be able to apply their new learnings, perspectives, and skills at work immediately. Thus, participants in this certificate program can expect to gain new competencies in how to:
- Define drivers of competitive advantage. One of the most important questions a company can ask itself is, "What can we do that our rivals can't?" At heart, strategy is about discovering the "big aha" that propels your business model beyond everything else in the game. Thus, students in this program utilize productive methods to generate and evaluate strategic options, analyze uncertainty, and create a portfolio of strategic opportunities and critical differentiators.
- Understand the customer. Successful strategy depends on a company's ability to get inside the hearts and minds of its customers. Participants will learn the art of strategic customer segmentation and leave the program with a nuanced answer to the question, "Who will buy what we sell?"
- Assess the playing field. If the customer is king, having a read on the competitive landscape is equally critical to making strategy. This program teaches students to distinguish among different types of competition - traditional, potential, and oblique - and develop keen awareness of the other players in the game through advanced competitive analysis techniques. By the time they complete the program, students will be better equipped to see around corners and anticipate often-hidden threats and opportunities before they arrive.
- Enhance core competencies. Every company needs to develop a thorough understanding of its internal operational strengths and weakness in relation to the market. Using the PARTs framework, students will understand how to test, build, and strengthen a company's core competencies, taking inventory of what should be insourced, and what would be better strategically outsourced.
- Create a plan of action. When it comes to strategic execution, Jack Welch argues that companies should, "Pick a direction and implement like hell." Here, students will learn to translate a conceptual strategic advantage into specific realities. They will identify game-changing sources of growth; be they organic or through mergers and acquisitions. They will be able to define a business's most urgent priorities, recognize important linkages between strategic planning and budgeting, and, ultimately, understand how to allocate available resources to the areas where they will make the most strategic impact.
Duration: Six weeks
Total expected workload: 18-24 hours
Class size: 15-18 students
Instruction: JWMI Faculty
Cost: $2,400
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The Jack Welch Management Institute Certificate Programs are non-degree, non-credit programs which are not applicable or transferrable to a matriculating degree.
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